El’carnaval Africa is an entertainment company marked for building and promoting the African entertainment sector specifically through; Live Concert production, Talent Management, Digital distribution, Experiential Marketing and Tour promotions.
The company was founded by Nigerian based International Show Promoter, Matthew Ohio, in 2008 and licensed under the Corporate Affairs Commission (C.A.C) as a company designed to promote and support the entertainment industry in Music, Leisure and Concerts which covers its operations in delivering world class music tours beyond and across the African continent. Certifiably, they are one of the very best and most recognized show promoters in Africa and are also well known for the ‘Industry Nite’ trademark in Nigeria, UK and USA.
El’carnaval Africa as an entertainment company in Nigeria has contributed a lot to the growth of the entertainment industry in the nation. A decade ago when the industry was still in the early stage with little or no support from the government and private sectors, most people at the time believed the company would fold up and not have lasted, for the fact that there are no proper entertainment industry structures in place and it would not have been a good investment to make profits at the time but it turned out to be a giant company despite the odds and barely, five years of establishment the company already extended to other parts of Africa through exposing Nigerian music talents to other markets via the industry Nite event and music tour which have helped in channelling and connecting African music to the world as in the case of Wizkid and Davido two of the most celebrated African artists. Other artists that the company promoted also included Seyi Shay , May D , CDQ , Ycee, Yemi Alade, Falz the bahd guy, Dj Spinall and many more.
Executives behind the survival of the company are; Matthew Ohio, Bibiano Ohio and Annie Eimiakhena. Also, some of the very recognized partners who however gave their support to the company along the line till date are; KIZA, BeatFM Nigeria, Glendifiddich, Whiskey, Musicplus owned by Huawei, Soundcity Africa, MAAHT, Spinlet, 9 mobile, Diageo, MTN.
El’carnaval Africa is not just an entertainment company but one that is integral to the growth of African entertainment in terms of shows, promotions, concerts, talent management, music tours, distribution and marketing.